Fashion and Sustainability RSS

Kids shopping trends Growing In 2019

From Fabrics to Fashion Industry, Wondermom provides the ultimate solution to spruce up your little ones’ wardrobe. The shopping trends show off the rise in designer kids ethnic wear from looming designers across the country. Shopping bags full of children kids wear is indeed a rage in the market. Parents seem to invest in a ‘quick fix’ to jazz up their little one's clothing styles. At the moment, back-to-school is just the right bid for the designers. The magnifying need for fashionable clothes for kids and staying up-to-date among the pier group, swell up the demands for designer kids ethnic wear. With growing awareness of Designer Kids wear among the parents and children alike, the kids’ fashion industry is booming...

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Is Fast Fashion leading to Toxins?

  Kids Wear is trending and captivating !!   They are new every time. As well as economical to pocket. But what is their “true” cost?   It is the chemicals in those garments penetrating your skin, throughout the day and every day. Studies show that these chemicals not only cause allergic reaction and irritation to some consumers but also cause cancer to many of the workers who work with them the whole day.    Where are these chemicals used and what that can lead to?   Formaldehyde cause nose and eye irritation and skin allergies still it is often found on items that claim to be crease resistant. Nano silver treatment is given to garments to curb odor-causing bacteria but research...

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Harit Khadi

  We need to be very careful while selecting clothes for our young kids. Because more than the color and design of the clothes that the child will wear, there are many factors that can threaten the health of the kid because of the quality of fabric and dyes used. First of all, you need to look at whether the clothing contains carcinogenic substances. As the matter of fact, Cancer is becoming very common in people, today. When children sweat, AZO dyes and chemicals containing heavy metals can penetrate the child’s skin and influence DNA and trigger cancer. For this reason, cheap and man-made fiber products should be avoided for children. Cotton clothing should be preferred to children from the days...

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Why only 10-20% Indians wear Khadi

We conducted a survey with prime research of 500 respondents and 10 focused group sessions to understand their views on Khadi. People find this fabric old fashioned and course in hand feel with flaws in yarns. Most of them were not using it at all and only 10% to 20% were wearing it and that too occasionally or weekends. They were excited about wearing it at national festivals. The failure of khadi happened because it was not projected as a fashionable product, like Denim. People generally relate khadi to “some raw fabric and cannot think beyond kurtas and typical ethnic wear”. , The love people have for denim, despite being rough and difficult to wash, is primarily because of the...

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Are you sure?

It is a normal tendency of many parents to look for disposable clothes for their kids as they often get them dirty and grow out of them. So, it does not seem wise to spend much on kids clothing. Hence, brands are making these clothes from the cheapest possible material, using the lowest wage factories.But there are some brands who are working towards ethical and sustainable clothing and making garments that are durable and can withstand some mess. Therefore, can be passed on to younger siblings or relatives when they grow out of it. Just like the older days, when we didn’t have so many options and buying textiles was considered a luxury. So often it was passed as an...

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