It is a normal tendency of many parents to look for disposable clothes for their kids as they often get them dirty and grow out of them. So, it does not seem wise to spend much on kids clothing. Hence, brands are making these clothes from the cheapest possible material, using the lowest wage factories.
But there are some brands who are working towards ethical and sustainable clothing and making garments that are durable and can withstand some mess. Therefore, can be passed on to younger siblings or relatives when they grow out of it. Just like the older days, when we didn’t have so many options and buying textiles was considered a luxury. So often it was passed as an inheritance.
Every parent wants to provide their kids with the best of the things and obviously, they do not think twice while spending for them. But, before you do, try thinking about the following:
What is it made of?
Although the tags say 100% Cotton but are you aware how cotton is grown. The amount of pesticides that are used to produce good quality and quantity of cotton and how it affects the soil and the farmers who are growing it. Cotton produced in this way goes through a lot of chemical processes and it is harmful to health. So, just 100% Cotton is not enough.
Where was it made?
In order to produce cheap lucrative cloths, the brands rely on increasingly less expensive material from low-quality polyester to cheap labor that is easily available in the third world countries. It’s not that we should not buy products made in such countries, it just that it should be clear to us while making the purchase that no one was harmed while making that particular product. Which can be easily be known by having the brand awareness and its ethics before making the purchase.
Who reaps the benefits?
Since, like adult fashion, the kid's fashion industry is moving towards the fast fashion pattern so even though the brands believe that they should use the best material while making kids cloth lines, they still cannot afford to, as the production cost is more and the demand is less. The products are expensive but considering that it will not wear out that easily and plus it is 100% organic and will not cause any harm to the kids, it is worth investing. The GOTS (Global Organic Textile Standard), makes sure that the cloths by such brands are evaluated throughout the manufacturing process and do not use pesticides, bleach or heavy metals. But this whole process requires a lot of investment and the returns are not fulfilling as consumers are not aware and often tend to compare the price of the same product sold by bigger renowned brands at a much cheaper price.
Thus, they cannot compete in the market with the bigger giants who have multiple stores all over the world and who are constantly feeding the customer with something new every fortnight. Such giants read the customer behavior and are well aware of their monopoly over the market so they assume that the customer will buy anything that they offer which is easy on their pockets. Therefore, they indulge in making these products in the countries where they do not have to pay much labor cost and they do not have to go through the tones of paperwork that safeguard the working conditions of the people involved in making such products and pays them well. Hence, taking advantage and filling up their pockets with tonnes of sales they make by selling cheap quality products.
Is it worth it?
After thinking about all these aspects consider before you buy anything either for yourself or for your kids and see whether you are contributing anything towards improving environment and working conditions of such people or are you helping the bigger giants (who think that they can sell anything to us and are least bothered about the safety of the people and planet) to increase their regime.