Fashion and Sustainability — sustainability RSS

Is Fast Fashion leading to Toxins?

  Kids Wear is trending and captivating !!   They are new every time. As well as economical to pocket. But what is their “true” cost?   It is the chemicals in those garments penetrating your skin, throughout the day and every day. Studies show that these chemicals not only cause allergic reaction and irritation to some consumers but also cause cancer to many of the workers who work with them the whole day.    Where are these chemicals used and what that can lead to?   Formaldehyde cause nose and eye irritation and skin allergies still it is often found on items that claim to be crease resistant. Nano silver treatment is given to garments to curb odor-causing bacteria but research...

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Harit Khadi

  We need to be very careful while selecting clothes for our young kids. Because more than the color and design of the clothes that the child will wear, there are many factors that can threaten the health of the kid because of the quality of fabric and dyes used. First of all, you need to look at whether the clothing contains carcinogenic substances. As the matter of fact, Cancer is becoming very common in people, today. When children sweat, AZO dyes and chemicals containing heavy metals can penetrate the child’s skin and influence DNA and trigger cancer. For this reason, cheap and man-made fiber products should be avoided for children. Cotton clothing should be preferred to children from the days...

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Why only 10-20% Indians wear Khadi

We conducted a survey with prime research of 500 respondents and 10 focused group sessions to understand their views on Khadi. People find this fabric old fashioned and course in hand feel with flaws in yarns. Most of them were not using it at all and only 10% to 20% were wearing it and that too occasionally or weekends. They were excited about wearing it at national festivals. The failure of khadi happened because it was not projected as a fashionable product, like Denim. People generally relate khadi to “some raw fabric and cannot think beyond kurtas and typical ethnic wear”. , The love people have for denim, despite being rough and difficult to wash, is primarily because of the...

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How conscious are you?-Ethical clothing

The 2013 Rana Plaza factory incident in Bangladesh was the wakeup call for many. The focus of the entire world and social activists shifted to the condition of the people working in such factories to manufacture products for high-end brands all over the world.Fashion is a multibillion-dollar industry and with the growing demand for Fast fashion, extremely cheap clothing prices, materials, labor, and shipping have to be compromised. Many low wage labors lose their life while working in a hazardous environment.With the world becoming a global village, consumers are becoming more aware and involved and they are demanding to know if there was any sort of suffering behind the making of the clothes they buy. Therefore, many upcoming brands and...

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