Fashion and Sustainability RSS

How conscious are you?-Ethical clothing

The 2013 Rana Plaza factory incident in Bangladesh was the wakeup call for many. The focus of the entire world and social activists shifted to the condition of the people working in such factories to manufacture products for high-end brands all over the world.Fashion is a multibillion-dollar industry and with the growing demand for Fast fashion, extremely cheap clothing prices, materials, labor, and shipping have to be compromised. Many low wage labors lose their life while working in a hazardous environment.With the world becoming a global village, consumers are becoming more aware and involved and they are demanding to know if there was any sort of suffering behind the making of the clothes they buy. Therefore, many upcoming brands and...

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Fast Fashion and its effects: A wondermom blog

As coined by Wikipedia, ”fast fashion” is a term used to describe the process in which designs move quickly from catwalk to retailers. It operates on the idea of manufacturing Quickly and inexpensively to allow the mainstream consumer to buy current clothing styles at a lower price. The demand for fast fashion has been influenced drastically by social media and our obsession with movie stars and fashion weeks. However, we often tend to ignore the realities of how the products are being manufactured and in what conditions. Let’s look into how it effects the environment and our lives. While shuffling though the racks of high fashion, trendy, chic looking low cost polyester or synthetic cotton clothes, the environment is the least of our concerns.   Let’s throw some light on the...

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Khadi in 2019

  Khadi, this word is derived from “khaddar” which means hand-spun fabric in our country. Khadi is the symbol of the Indian textile heritage as it was also used as a tool to achieve freedom. The fabric is woven by hand with with natural yarns like cotton and sometimes silk and wool. These yarns are spun on a spinning wheel functioning on solar energy, called “solar charkha”. The USP of khadi is that it is warm in winter and remains cool in summer. Khadi is being promoted by Khadi and Village Industries Commission and Ministry of Micro, Small and Medium Enterprises. MSME is promoting “harit khadi”, which is a finer quality of khadi in men’s wear collaborating with Raymonds, women’s wear...

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Wondermom's commitment to a sustainable lifestyle

  If earth has to be saved, it has to start from you….  Are you doing your bit? In your every day challenges and struggles, have you identified the minimal initiative you can take without affecting your everyday routine and that is your consciousness towards organic and sustainable products.  Talking about apparel, organic clothing is not just the requirement of the upper strata of the society who want everything premium and branded for themselves, but the necessity of each and every individual who can see the hazards of humongous chemical intrusion in lifestyle and global warming and understands the requirement of sustainability. Couple of fashion brands are creating an awareness in the intelligentsia on sustainable clothing and lifestyle. Among them...

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